Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

Good morning PR pros:

The Fed is injecting more cash into markets, its third straight daily injection intended to revive an economy weighed down by global trade fears.

This is the first time the bank has taken such action since the global recession 10 years ago, and other watchdogs say the world economy will slow to its lowest growth since the financial crisis.

Communicators are responsible for explaining complex market moves and allaying stakeholder fears about a possible market downturn. That means it is essential to create credibility and operate with transparency so that when you push back on market skepticism, you have the cachet with your audience to make your case.

How are you talking about global recession concerns, PR pros?

Here are today’s top stories:

Justin Trudeau wore a costume and dark makeup to a 2001 Arabian Nights party that many now say were racist. The prime minister, who is in a contested reelection campaign, apologized for the photo, saying his views of his actions had evolved.