Online dating sites don’t see a boost on Valentine’s Day: study
But there is a surge in traffic after the 14th, according to a new report. Meanwhile, nearly 25 percent of visitors to online dating sites on Valentine’s Day are married. Gross
According to an analysis by digital marketing firm iAcquire, dating websites don’t see a surge in traffic on Valentine’s Day. “The traditional image of Valentine’s Day as a time for blossoming romance just isn’t the truth,” the company said.
There is a boost in traffic to online dating sites in the days leading up to the holiday and an even stronger surge after Valentine’s Day, the company reported.
“The week after Valentine’s Day belongs to the singles,” iAcquire said. “And all those married folks trolling the Internet looking for love.”
Nearly a quarter (24 percent) of visitors to dating sites around Feb. 14 are married, according to the company’s analysis.
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