Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo
Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media.
Good morning, PR pros:
During Advertising Week New York, Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She said: “People hate advertising, they f***ing hate it, and it’s all advertising’s fault.” She later said it was because marketing and advertising pros “oversaturated” consumers.
In reply, Procter & Gamble’s chief brand officer, Marc Pritchard, said advertisers must “blend” marketing messages and ads “with filmmaking, journalism, technology, music, comedy and just storytelling.”
PR pros should take the advice to heart and focus on outstanding storytelling, original content and brand journalism to get their messages across and break through the noise on cluttered social and digital media platforms.
How are you reaching people and keeping their attention? Share your thoughts with us under the hashtag #MorningScoop.
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