On Twitter, brands wish Oreo a happy 101st birthday

During these formative years, we’re also forced to pick a path that will shape the very people we become: the superior dunker, a primitive twister, or an obtuse and unequivocally ignorant licker.

In other words, what kind of Oreo eater we’re going to be.

Thing is, Oreo is not only driving societal credos, but also serving as an example—if not the example—of marketing standards to which all brands should aspire.

Last year, for example, the cookie celebrated its 100th birthday with its wildly popular (and at times controversial) “Daily Twist” campaign. And despite its age, the brand shows no signs of slowing down.

At this year’s Super Bowl, it stole the show with one quick-witted tweet during the infamous power outage—a move that would inspire other companies to test their own hand at real-time marketing.