Ogilvy’s angry staff, 7-Eleven’s brush with serendipity, and the ‘Cats’ trailer gets clawed
Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120th birthday.
Good morning, PR pros:
Universal Pictures’ “Cats” film trailer has sparked some purrs but mostly yowls.
Journalists and other viewers responded immediately with snark.
Refinery29’s headline read, “Questions the internet (& I) have about the ‘Cats’ trailer.” CNN’s headline read, “Why the ‘Cats’ trailer creeped us out.” BingePost couldn’t choose and wrote an article titled, “20 headlines we almost wrote concerning the ‘Cats’ trailer.”
Social media users’ response was just as negative, and the trailer has more than 202,000 downvotes on YouTube (compared with 83,000 upvotes).
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