Ogilvy PR Study: Women tend to support companies that support causes

Ogilvy Public Relations and Georgetown University’s Center for Social Impact Communication conducted a study that explores trends in cause involvement and the way we engage with social causes.

Here are a few of the findings from the study:

• Women are more likely than men to recognize the role that social media sites like Facebook can play in facilitating cause involvement. Two-thirds of women (65 percent) believe that social networking sites can increase visibility for causes, and 60 percent of men believe they allow people to support causes more easily.