Number of CEOs consider ‘social’ surges since 2010
Two-thirds of chief executives at the world’s largest companies are using social media in some form, according to a new Weber Shandwick study.
A study from PR firm Weber Shandwick shows that the “online sociability” of CEOs for the world’s largest companies has shot up to 66 percent today from 36 percent in 2010.
Chief executives were consider “social” if they did one of the following things: engage on the company website, write a public-facing blog, have a public and verifiable social network profile, or appear in a video on the company YouTube channel.
Speaking of online video, an increasing number of those CEOs are using the medium, more than doubling to 40 percent today from 18 percent in 2010.
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