Mobile marketing drives digital ad spending
As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.
Online advertising is overtaking traditional outlets in a major way for most brand managers.
AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022. The growth of online content and marketing campaigns is in sharp contrast to the decline for other media—including TV, radio and print newspapers.
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