Millennials more likely to make impulse buys
How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get.
How do consumers follow their impulses when making purchasing decisions?
That might depend on their demographic. According to a study from 5WPR, 82% of millennials are ready to pony up for an item they like the first time they see it.
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