MGM data breach affects 10.6M, L Brands chief to resign with Victoria’s Secret sale, and Twitter tests fake-news warnings
Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
Good morning, PR pros:
If you can’t get enough of McDonald’s Quarter Pounder, the fast-food chain has the solution. It’s launching a limited-edition line of candles that smell like its famous menu item, including “100% Fresh Beef,” “Pickle,” “Onion,” “Sesame Seed Bun,” “Cheese” and “Ketchup.”
https://twitter.com/Caitlin_Welsh/status/1230635314227503104
The candles have already sparked conversations as consumers and reporters weigh in with mixed reactions. They’re coming soon to McDonald’s line of Quarter Pounder fan merchandise, which already includes a calendar and a locket.
Here are today’s top stories:
The hotel chain said it discovered the breach last year and hired two cybersecurity forensics agencies to conduct an internal investigation. MGM also said it notified affected guests and strengthened its cybersecurity to prevent future incidents. It maintained that the exposed information didn’t contain passwords or financial details, such as credit card numbers.
The data breach is also less extensive than Marriott’s 2018 cybersecurity crisis, which exposed roughly 500 million guests’ information, but numerous negative headlines are circulating.
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