MasterCard Netherlands brings brand alive through content marketing

What he wasn’t so nuts about is employees’ handling grubby euro bills, then grabbing a loaf of bread off the rack for a customer.

So Roels’s Het Vlaamsch Broodhuys bakeries have gone cashless, and MasterCard Netherlands is featuring him in videos, a story, and a blog post. It’s all part of a brand journalism content strategy set up by Weber Shandwick.

The news hub is powered by PressPage, a supplier of search-engine-optimized social media newsroom technology. PressPage, which can be integrated into websites, offers a way to manage content marketing far less expensively than the typical major website overhaul, which can run into hundreds of thousands of dollars. The platform puts comms and marketing—not IT—in the driver’s seat.

PressPage is a partner of Ragan Communications, publisher of PR Daily. “At workshops, they’re levitating out of their chairs with excitement about brand journalism,” says Mark Ragan, CEO of Ragan Communications. “But they say, ‘How do I do this?'”