Marketing lessons from four iconic campaigns and visionaries
To inspire, involve and uplift your audience, take a page from the playbooks of P.T. Barnum, De Beers and Red Bull.
Everyone knows that when you propose you offer a diamond ring, right?
That wasn’t always the case. You can thank (or blame) marketers for that tradition.
If you want to learn from some of the most audacious marketing visionaries and endeavors of all time, here are four classic examples that will spark your creativity:
1. P.T. Barnum: Deliver exceptional, distinctive value.
For those of you who haven’t seen “The Greatest Showman” yet, P.T. Barnum was a poor tailor’s son who realized the value of delighting an audience. When his show was called a fake and a fraud, he replied by saying the crowd’s smiles were real.
Barnum promoted sensational, one-of-a-kind acts. As he says in the movie, “No one ever made a difference by being like everyone else.”
What about the delivery? Copyblogger explains:
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