Marketers respond to #WorldRecordEgg with humor and pleas for attention
As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.
An egg carries the title for the most-liked post on Instagram, and social media marketers are scrambling to jump on the bandwagon.
At time of publishing, the photo has more than 45.15 million Instagram “likes”:
https://www.instagram.com/p/BsOGulcndj-/
Guinness World Records reported:
The image was uploaded by the account ‘world_record_egg’ on Friday 4 January, posted with the caption: “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
… Ten days later on Monday 14 January, the photo of the egg duly surpassed the reality TV star’s total, reaching 30.5 million likes during that afternoon.
As social media users continue to talk about the new viral sensation, many social media marketers jumped at the chance to enter the conversation. Some, including those at Tinder and Busch Beer, kept things lighthearted:
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