Marketers’ guide to an outstanding SEO strategy
Content is king for PR and marketing pros looking to capture consumers’ attention and boost traffic to their organizations’ websites. Here’s to make your presence the best it can be.
Someone who knew what they were doing could game the system by publishing the right thing at the right moment. For journalists, SEO meant that it no longer mattered as much anymore who was first to report something—what mattered instead was whose website was optimized correctly for search engines.
Fast forward to today, and artificial intelligence is starting to change the game again. Now we’re in a place where most digital publishers have the same SEO knowledge (or access to it). However, with Google and other search engines constantly refining and shifting their approach to giving people the best resources to satisfy their searches, we all have to keep up on the basic tenets of SEO and the way that they’re constantly shifting.
By infusing artificial intelligence into the equation, we’re starting to see that publishers who game the system are starting to be punished and suppressed for their actions.
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