Making the case for case studies to get press

Showcase actual results using these guidelines when pitching journalists

Case studies have always been a powerful sales tool for marketers. Case studies are one of the most effective ways for you to showcase your work, while providing potential customers with examples of the types of results they should expect from using your products or services. There are a lot of different templates for writing case studies, but the most common format includes the following information:

Case studies are often developed as marketing collateral, but if done right, can be just as effective as publicity tools. Case studies are particularly useful for securing publicity in trade publications for business-to-business companies. There are some things you’ll want to do differently when using case studies for publicity. Here are some tips:

1. Pick the right outlet: Before you start writing, find an outlet that features case studies on a regular basis. Review the outlet’s editorial calendar if possible, to see if there is an upcoming issue that might be a good fit for your case study.