Macy’s folds under criticism, Pinterest offers stress relief, and Canadian PD flubs livestream
Also: Ford creates buzz with electric truck stunt, how video is essential for converting customers, you might not be using all your PTO, and more.
Good morning, PR pros:
Ford touted its contribution to the electric vehicle chase with a video showing its all-electric F-150 towing 1.25 million pounds.
The stunt was replete with gas-burning F-150s for payload and male truck owners in neon vests offering tropes like “No way.” The company couldn’t find any female truck owners to be blown away by the electric truck’s power, but the company did put a female engineer in the driver seat when it was time to put the EV through its paces.
The stunt allows Ford to flex is electric muscles as the company tries to appeal to both truck lovers and environmentally conscious consumers.
What kinds of videos can your organization create right now that would stimulate a public discussion and grab online viewers?
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