Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

This year wasn’t exactly what Ben Boyd had in mind when at the beginning of the year he “put it out in the universe” that he wanted a challenge.

“I wanted to be stretched,” he says with a rueful laugh over the phone . He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future. His first day at Lowe’s is Oct. 26.

“I’m a guy who could not be more over the moon about change in my life and the challenge that I’m taking on,” he says.

It’s a reminder that challenges can be positive forces in our lives as well, even when facing an extraordinarily tough year of mind-bending disruption and change.

A time for communicators to shine

When asked about the top challenges communicators are facing in the next few months, Boyd points to the need for transparency and facts.

“It’s hard to believe that we’re living at a point in time when facts are seemingly fluid,” he says in a nod to what some are calling the “infodemic.” He says that communicators have a responsibility to be stewards of truth and accuracy.