Look to your employees when executing an influencer campaign
As interest in influencer marketing continues to grow, brand managers should make the most of employees and their social networks—and turn their co-workers into social media mavens.
Word-of-mouth has always been a successful form of marketing. When it comes to spreading this word on social media, influencer marketing is one of the most effective methods. A recent Tomoson study reveals that businesses are earning $6.50 for every $1 they invest in influencer marketing. The top 13 percent of businesses make more than $20 for each dollar spent on influencer marketing.
However, given recent trends and changes, brands might need to rethink the way they approach influencer marketing. Considering there’s a bottom 18 percent that doesn’t make any revenue as it is, those who don’t pay attention to these changes will find influencer marketing even harder.
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