LinkedIn provides 3 hot updates for marketers

Page managers and advertisers should have noticed design changes and new tools like conversion tracking and the ability to save target audiences earlier this year.

Just recently, three additional changes should have advertisers who aren’t spending $25,000 a month jumping for joy:

1. Retargeting website traffic

If you have a decent amount of quality traffic to your website, retargeting can remind those who have visited your website that you exist. It’s a foolproof way to reach a warm audience—an audience that already knows you—which typically converts at a higher rate than a cold audience.

Facebook has had retargeting capabilities for a few years, and LinkedIn is finally jumping on the bandwagon.

All you have to do is add a snippet of code to your global footer and your audience will start building. The tracking pixel will collect visitors to your website for the past 90 days, enabling you to serve ads to this audience once you cross the 300-match threshold.

2. Upload lists (organizations and customers)

Another option now available to all LinkedIn advertisers is the ability to upload lists with customer data (or potential customer data).

You have two options: