LinkedIn passes 500M users—reach them with these tools and tips
The career-focused social platform has been boosting its growth by revamping its website and offering its members (and marketers) a handful of features. Check them out below.
On Monday, the platform announced that it has more than 500 million users. That’s more than Twitter’s 313 million monthly active users, but far behind Facebook’s 1.8 billion monthly users.
However, it’s important to note that the number contains all of LinkedIn’s users, including less-active members.
Unlike some web properties, LinkedIn does not specify monthly or daily “active” users —just users in general. That’s probably because many of those members go to the site sporadically, perhaps to update resumes or check out new job opportunities. Nor does the company break out how many of its users are paying customers as opposed to those who use a subset of the site’s full services for free.
In a blog post, LinkedIn said:
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