LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping
Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.
Good morning, PR pros:
Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries.
You can see information on top topics and audience behaviors, as well as current industry trends and better performance measurement on campaigns on the platform.
In a blog post, the LinkedIn wrote:
By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.
Here are today’s top stories:
The Google-owned social media platform recently suspended 210 channels it said were part of a “coordinated” effort to influence opinions regarding protests in Hong Kong, which have continued for almost 11 weeks.
In a blog post, Google said:
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