Let the 4 ‘friendlys’ be your content creation guide
Make sure every piece you craft is tailored for mobile devices and short attention spans. Remove any potential friction for readers, and hey, lighten up.
Is your content friendly, or hostile?
It doesn’t matter whether your audience is external or internal. These four “friendlys” are musts as you craft content for today’s reader:
1. Mobile-friendly
In 2011, more than one-third (35 percent) of all U.S. adults had a smartphone. Today, that number is closer to 70 percent—though for younger adults (18–29) it’s a staggering 86 percent.
As smartphone use skyrockets, so does content consumption on those little magical machines. If you want your content to get read—by internal and external audiences alike—it must be mobile-friendly.
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