Lessons from Ragan’s Communications Benchmark Report: turnover, upskilling and retention

But that doesn’t mean it’s all over.

Ragan’s Communications Benchmark Report, a survey of nearly 1,000 internal and external communicators conducted exclusively for the Communications Leadership Council, found that 77% of respondents said turnover was at or above the previous year’s level.

Of that 77%, 30%  said turnover had increased. That was down from the 36% who said the same a year ago, but the cumulative effect is clear: people are still looking for the next best thing.

This means retention is more critical than ever. And one key way to keep top talent is by helping them grow and progress in their careers via upskilling and training.