Kraft says breastfeeding Oreo ad never meant for public

But Kraft, the maker of Oreo, is saying the ad was never meant to be distributed.

Kraft’s agency Cheil Worldwide reportedly created the ad, but in a statement issued to the Chicago Tribune, Kraft said it was created “for a one-time use at an advertising awards program … [and] … never intended for public distribution or use with consumers.” It has not been aired anywhere, according to the Tribune.