Keys to increasing your shares and ‘likes’

This article originally ran on PR Daily in November of 2016.

Understanding the psychology of shareable content is crucial to succeeding in online marketing.

What makes people pay more attention to certain articles and ignore the rest? What makes them click “share”?

One of the most interesting areas of psychology focuses on emotions. A powerful force that encourages people to share content is emotional engagement.

How can you strike an emotional chord with your readers? Are there tricks to seeing more shares, “likes” and comments?

Here are a few to consider:

Help people express themselves.

Social media offers great opportunities for brand managers to share their ideas, interests and identity. It’s important, though, to share information that others can relate to.

Many brand managers share their success stories, political comments and pet photos. The first key to developing shareable content is to craft posts that cater to the interests of your audience.

Be inclusive.