Juul quits social media and restricts flavors ahead of FDA action

Electronic cigarette company Juul Labs is going dark on social media in effort to avoid further regulations by the Food and Drug Administration.

The Verge reported:

E-cigarettes are teens’ favorite way to get nicotine, according to the Centers for Disease Control and Prevention (CDC). And the number of teenage vapers is rising: at an event hosted by The Washington Post today, FDA commissioner Scott Gottlieb teased research that’s due to be announced this week that he says shows that high school vaping has increased 75 percent since last year. For middle school students, the increase was 50 percent.

Electronic tobacco companies have been under scrutiny recently, but Juul has been especially under the magnifying lens because of its popularity with teenage consumers.