Jeep nets Super Bowl ad favor, Victoria’s Secret accused of toxic culture, and Corona Extra clams up amid the coronavirus storm
Also: USA Today ranks the ‘big game’ ads, AirAsia scrambles after bribery allegations, what your clients want from content marketing efforts, and more.
Good morning, PR pros:
On Sunday, Punxsutawney Phil’s shadowless appearance announced an early spring—and his likeness, along with Bill Murray, netted Jeep an early marketing win during Super Bowl LIV.
https://twitter.com/Jeep/status/1223924066417020929
The video has topped several lists for outstanding Super Bowl ads and garnered retweets, views and social media conversation.
Here are today’s top stories:
The New York Times recently published an investigative piece on Victoria Secret’s alleged “entrenched culture of misogyny, bullying and harassment.” The publication’s more than 30 interviews, combined with documents and court filings, revealed accusations against Ed Razek, the former president and chief marketing officer for Victoria’s Secret parent company, L Brands.
Razek allegedly “tried to kiss models,” “asked them to sit on his lap” and “touched one’s crotch” before Victoria Secret’s 2018 fashion show.
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