Social Media

Instagram welcomes zoom function

Social media users can relish the opportunity to get a closer look at photos and videos. Here’s how brand managers announced the much anticipated new feature.

By Kevin Allen
@kevin_j_allen
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The popular photo sharing platform now has a feature essential to mobile photography: A zoom function.

Last week, Instagram launched the newfound ability on Apple devices.

Reps say Android devices are next.

Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past six months, you’ve seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories. And as things change, we’re still focused on improving the core parts of Instagram. Zoom is available today for Instagram on iOS. Zoom will be available on Android in the coming weeks.

A video posted by Instagram (@instagram) on

Brands are already starting to find reasons to encourage their audiences to zoom in on their photos and videos. Here are a few examples:

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