Instagram rolls out brand profiles, analytics and promotion tools
The social media platform announced its newest offering for social media marketers, but beware: The move is most likely a step towards monetizing the app for ads.
On Tuesday, the Facebook-owned platform announced that it’s giving business owners the chance to have a different type of presence, similar to its parent company’s offering.
Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing.
RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters.
In a company blog post, Instagram explained its push to offer marketers more:
With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
