Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands
Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.
Good morning, PR pros.
As Amazon Prime Day inches closer, other retailers are releasing rival deals.
Kohl’s is taking a different tack: Its “single biggest initiative” this year is to accept Amazon returns. The retail chain will pack, label and ship back your unwanted merchandise, hoping you’ll spend time in its store once you’ve come through the door.
Here are today’s top stories:
The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. One asks users whether they’re sure they want to post a disparaging comment; the other is a tool called Restrict, which enables users to restrict interactions with accounts that post harassing comments and images.
Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them).
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