Infographic: How to create audience personas
PR pros haven’t become quite as sophisticated as their marketing counterparts in mapping out user journeys and identifying target audience members. Here are the essentials.
For a communicator, it’s important to be able to show the effect of your work, and that means creating a customer journey with a specific action at the end.
The point of communication is to drive to an outcome, whether that is buying a product or engaging with content, downloading a white paper, adopting a tool or some other action. This end result can be managed by sending your target audience along a journey with touchpoints so you can guide them to a final action.
To know how to coax along your target audience members, you have to thoroughly understand their mindsets, and that means building audience personas.
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