Infographic: How PR pros can make the most of Google Analytics
Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.
Content marketing can be a tough sell.
The process is slow, it can require heavy investment, and proving ROI can be elusive. However, Google’s powerful tools can provide insights into what content performs well—and what efforts lead to sales.
Getting started is a simple process, according to an infographic from Red Web Design. It details the steps as:
1. Create an account.
2. Grab your full tracking account.
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