Infographic: How marketers can make the most of augmented reality

Marketers and PR pros are constantly looking for an edge—something to help them cut through the overwhelming chatter that drowns out many messages.

Communicators can now make their stories more compelling with augmented reality. Unlike virtual reality, which attempts to create an immersive digital experience, augmented reality overlays digital information onto real-life situations to enhance the audience experience.

For example, a furniture retailer such as Ikea can help customers envisage a furniture purchase with an app that places a piece in your room via the magic of technology.