Infographic: Elements of the content marketing life cycle
What are the stages in the customer journey that your content must address? Consider these essential steps.
It is imperative that your content funnel your audience toward a desired result.
Knowing whether your content is having the desired impact is crucial for marketers and communicators in every industry. However, you can only know what that desired outcome is if you have mapped a customer journey to determine exactly what creates purchase intent.
To do that, you need a plan before you write a single word.
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