Infographic: Create a digital marketing measurement plan in 4 steps
Most communicators likely didn’t land their jobs in the hopes of doing math and measurement. Like it or not, it’s on their to-do list. Thankfully, this four-step outline makes it a little easier.
Do you remember when
You know, those days when your parents measured how much you grew each year by marking your height on the kitchen door, or you counted your allowance to see if you had enough money to buy a bike.
Unfortunately for many communicators, the word “measurement” doesn’t trigger such happy feelings.
Measurement now means tracking social media engagement, email
No pressure, right?
Digital marketing measurement can be intimidating, but this infographic from Vertical Measures details four steps to developing a measurement plan that will get you started in the right direction:
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