Incorporate the crisis lifecycle into your communications
Whether it’s engaging with employees throughout layoffs or preparing for and responding to reporters’ and consumers’ requests, plan your messages stage by stage.
Crises can take many forms—sometimes arriving without notice to wreak havoc on your reputation.
Along with preparing for potential negative events before you must respond, McKinsey & Co. recommended setting your messages to match the crisis communications life cycle. In its “Leader’s Guide: Communicating with teams, stakeholders, and communicating during COVID-19,” the company provided the following life cycle for the pandemic’s response, along with employee needs for each stage:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
