In wake of Facebook fiasco, B-M pledges to retrain PR pros involved

The Burson-Marsteller reps involved in the Facebook fiasco won’t.

Although (it’s been said) B-M threw its now former client Facebook under the bus, the firm will not fire Jim Goldman and John Mercurio, the journalists turned PR pros who led a botched campaign to plant negative stories in the press about Google.

Instead, B-M said it will retrain them.

“We have talked through our policies and procedures with each individual involved in the program and made it clear this cannot happen again,” B-M USA President Pat Ford told PR Week.

According to Ford, B-M will redistribute its code of ethics to all employees.