In marketing, appreciation is smart business
PR pros are familiar with the client song and dance, but have you thought about devoting that kind of attention to your employees? Try these marketing tactics to motivate your team.
“Take care of the employees and the guests. The money will take care of itself.”—Walt Disney
Walt’s right: We should say “thank you” to our clients, but we shouldn’t forget our employees.
No one has a greater influence on your organization’s success than your team members. They’re on the front lines—handling day-to-day responsibilities, taking care of clients and improving your credibility.
The way you treat your employees is a form of marketing. Appreciating the efforts of your staff shows them that you “get it” and acknowledges how vital they are to your business. The way employees are treated affects your customers and shapes your organization’s reputation and culture.
Let’s assume you give a holiday bonus or host regular company luncheons; what else can you do to show appreciation for your employees? Use your PR prowess, and treat them the way you’d treat a client.
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