How Wyndham Destinations changed tactics during the COVID-19 crisis

For the travel sector, COVID-19 has been a once-in-a-generation disruption.

Many of the ways that destinations, resorts and travel companies had previously engaged audiences and generated interest were put on hiatus because of travel restrictions and safety precautions. Even amid new research suggesting that reporters are ready and excited to travel once restrictions are lifted, it’s still hard to know what the future holds.

Wyndham Resorts decided to change its tack, pursuing new partnerships and virtual interactions to keep consumers connected with its brand.

“During this downtime, we’ve shifted our efforts towards thought leadership by offering our CEO, Michael Brown, as a leading industry expert to top cable networks,” explains Noah Brodsky, chief brand officer for Wyndham Destinations. “Recently, Michael has appeared on CNBC’s Squawk Box, Yahoo Finance and Cheddar to discuss the impacts of the pandemic on leisure travel and how Wyndham Destinations is responding and moving forward.”