How video listicles deliver content marketing success

Listicles have received some bad press over the past couple of years and have been dismissed as lacking in substance and overly subjective. The video listicle is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article.

However, video listicles and listicles in general are as popular as ever. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up.

While listicle-based videos and articles may be getting old for writers and marketers to create, they are still an effective marketing tool, especially for social media. Using them as part of your business’ digital marketing strategy is a strong move.