How to wave your PR magic wand
Successful public relations skills don’t include levitation, card tricks or sawing your assistant in half—or do they? The next time you draft a strategy or plan, consider these tips.
In the PR world, the phrase “work your magic” is commonly used—especially by clients.
Though it’s flattering to hear, many PR pros know that what we do is far more complex than waving a wand. Our greatest tricks include more than a glitter-covered stick, mystical incantations or a handful of fairy dust.
Here are a few tips for working your magic with clients and agencies:
Have an open line of communication.
Prepare to share.
Public relations entails having a close partnership—or collaboration—with a client. Without regular phone discussions, emails or meetings, it’s impossible to know what’s going on.
Often, the best ideas—or moments of magic—evolve from a simple chat between clients and consultants. For example, a client might casually mention a foundation it’s aligned with or a target audience it’s aiming for.
A quick remark can spark a new lead for a savvy PR pro. When inspiration strikes, be upfront about your plans, offer clear feedback, and keep the conversation going.
Gain a clear understanding from both sides.
From a client’s perspective, knowing what your PR pro expects and what you’re seeking is essential.
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