How to show up in Google’s ‘featured snippets’
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
Google’s featured snippets—the boxes with select information that appear before full search results—have become increasingly important.
Google has increased the share of search results in which snippets appear and has also expanded the feature, adding elements such lists, tables and images. Moreover, as search optimization has shifted toward mobile devices, the relative prominence of snippets has increased, now often dominating results pages.
All of this has made ranking in Google’s featured snippets increasingly valuable, especially for mobile devices.
Which technical and editorial approaches are most valuable in helping to land your content in those valuable placements?
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