How to practice media relations in a heavily political environment
There’s a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage.
The media relations team at our PR firm recently met with journalists at six top national media outlets in Washington, D.C., to find out what has changed inside newsrooms in our nation’s capital. The journalists we met with work in a range of media outlets, from television networks to national newspapers to education and health care trade publications.
Regardless of outlet, the journalists all described the same general trends:
So, how do media relations pros compete in a volatile media climate?
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