How to pitch an Op-Ed to The New York Times
Getting your byline in a prestigious publication could be a major win for you or your client. Here’s how to go about submitting for the New York media staple.
Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world.
Winning 125 Pulitzer Prize awards for excellence in journalism, Yale University noted that the NYT has earned itself a “worldwide reputation of thoroughness.” Although no easy feat, securing coverage on behalf of a client in the NYT is any PR pro’s dream come true. A meaningful way to do this is to submit an Op-Ed.
An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. Written by anyone from experts to everyday people, the Op-Ed section often gives readers fresh perspectives on current events and can solidify your client’s position as a thought leader. To give your opinion piece the best chance of being published, here are some tips on how Op-Ed editors at The New York Times like to be pitched:
Submission guidelines and process
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