How to make the most of positive word-of-mouth
In PR, there’s little that’s more valuable than an old-fashioned referral or a favorable review online. Follow this advice to get optimum mileage out of the happy talk about your brand.
Many small-business owners say most new customers come through referrals.
Though there’s often no better marketing perk than having customers rave about your work, relying on them to actively recruit new clients probably isn’t the most brilliant long-term marketing plan.
Think of a product or service that you really like and use regularly. How many people did you talk to today about that product or service? How about yesterday?
For example, pretend this product/service that you love is your barber. Unless someone mentions they’re looking for a new barber or compliments your hair, you probably aren’t going to mention your barber—even though you are a raving fan.
How that translates to PR
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