How to integrate social media into your marketing efforts

Today’s consumer is increasingly focused on social media—and marketers should be no different.

A recent study concluded that 2.3 billion internet users have a strong presence on various social media platforms. Though the most common platforms are Twitter and Facebook, visual platforms such as Instagram, Pinterest and Snapchat are gaining traction with younger generations.

Many marketers, though, aren’t connected on social media in the way that they should be. Many are guilty of using the wrong platforms to share their organization’s content—or worse, not using social media at all.

Correcting these mistakes and integrating social media into your campaigns will bolster your inbound marketing endeavors. As the world continues to advance technologically, social media is crucial to the success of any marketing campaign.

Here are three benefits of adding a social media angle to your next campaign.

1. Customers will follow your brand.

If the sheer number of active social media users is not enough to persuade a brand manager to hop on board, perhaps the possibility for customer acquisition will swing the pendulum.