How to exploit the vast marketing power of LinkedIn
Do you use LinkedIn for networking and recruitment only? If so, you’re overlooking its huge marketing potential, and its ability to transform how the public and media see you.
Are you on LinkedIn? Is your organization there?
If not, consider joining.
LinkedIn is much more than a tool for recruiters. If you think other social channels don’t reach people pertinent to your business, you may find them on LinkedIn. LinkedIn boasts more than 400 million members. It has many features companies can use to accelerate growth.
This is especially true for B2B companies. According to The Simple Guide to Social Media for Asset Managers , LinkedIn is great for identifying prospects and engaging with other companies. It also helps employees to share content, network and generate leads.
Here are tips to get the most out of LinkedIn:
Network
Use LinkedIn to make connections with prospects, clients, business partners, and vendors. When you meet people at networking and industry events—or anywhere—ask them if they’re on LinkedIn and if they’d like to connect. Create another touch point.
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