How to engage your audience on social media
Brand managers running their organization’s Twitter and Facebook accounts should be trained in professional social media etiquette. Instead of taking a shot in the dark, consider this advice.
A version of this article originally was published on PR Daily in June 2016.
For an organization to find success online, brand managers must find a niche and cater to those consumers.
Often, a consistent and well-rounded social media presence is the special ingredient that helps a brand edge out its competition and build an audience.
Facebook, Twitter and Instagram are no longer just for sharing funny cat videos; they are leading platforms for large-scale advertising and marketing campaigns. When used effectively, they’re an outlet for consumers to voice their opinions and interact with top organizations.
People want to feel connected to the brands they use, and social media makes them more relatable and attainable for the average consumer. People are hungry for the next viral post or video to share with their friends, and the right online campaign can help any organization achieve that.
How to interact
Social media plans should not be an afterthought. Managing an organization’s accounts shouldn’t be delegated to an overworked employee who happens to have an iPhone and knows what “Throwback Thursday” means.
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