How to create a unique voice for your content marketing
Your brand reaches new dimensions that your competitors can’t even fathom, but if the tone of your messaging doesn’t deliver that excitement, your branding has failed. Try these approaches.
“Voice” sounds high-minded, doesn’t it, seeming better suited for literary tomes than the business world? Yet tone of voice simply refers to how you sound in your writing.
In marketing, your tone of voice can be a significant differentiator (along with a few other key things) and a strong advantage, because a lot of companies aren’t thinking about it.
Many businesses spend a lot of time on their logo, color palette and other things they think of as “branding”—the look and feel of their website, collateral, signage, fonts and so on. Very few consider the branding that a unique voice can convey.
If you were to mask the logo on your site, would you sound unique—true to yourself—or do you sound like everyone else, including your competitors?
Said another way: If the label fell off, would people know it was you?
Your tone of voice isn’t about what you say but, rather, how you say it—and it’s about the impression your brand leaves on prospective customers.
Here’s how to develop your tone of voice:
1. Define what makes you you.
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