How to choose an agency name that stands out

When you start your own PR agency, you must decide what to call it.

Your organization’s name is your first opportunity to make a strong impression on prospective clients, customers and business partners.

Here are a few name-choosing tips:

Establish your business goals.

Personal branding is an important part of succeeding as a PR pro, which is why many practitioners’ firms use their own names. Consider, Edelman for example. It’s named after its founder, Daniel J. Edelman. I started my career at Lippe Taylor, a firm named for its founder, Maureen Lippe and her husband, Jerry Taylor.

Here’s insight from Lynch Communications Group principle, Molly Lynch:

Clients can have trust in you when they see your name involved. It’s [part of] the old adage “put your name on the door.” You can trust we’re going to deliver for you because my name is on this.

There are potential drawbacks to that approach, though. If your goal is to expand your team, you might want think about a name that more broadly addresses your clients and niche.

From Ryan Beshel, founder of SIX4 Creative: